The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB. It has become one of the most important parts of modern online advertising, surpassing previous, less https://andresdsixk.therainblog.com/27806174/dettagli-fiction-e-rtb-real-time-bidding