Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding. Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by https://gest-o-de-an-ncios65207.jts-blog.com/28041271/rumores-buzz-em-otimização-de-anúncios