"transfer from private Web sites to blogs and website web-site aggregation, from publishing to participation, from web content as the result of large up-front investment to an ongoing and interactive method, and from content management techniques to links according to "tagging" Site articles making use of keywords and phrases (folksonomy)." https://www.fiverr.com/maharshikushwa0/create-10-manually-brand-new-web-2-0-blogs-with-login-contextual-backlinks