Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
It’s a failure of diagnosis.
The book reframes the entire https://dillanybky166954.idblogz.com/41647091/why-you-re-fixing-the-wrong-conversion-problem-why-most-conversion-efforts-fail-anyway-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-the-real-issue-leaders-miss-a-better-way-to-fix-conversions-why-data-formulas-and-tactics-still-fa
